Funding for Equipment Rental
A rental house is a portfolio of financed iron earning rental yield. Equipment financing at up to 100% of cost matches the asset's earning life, and asset-based lending turns the fleet you already own into working capital.
Rental is the rare business where the inventory is the income — every excavator, lift, and compressor on your lot is capital deployed, earning its purchase price back one contract at a time. That makes growth a math problem: the customer demand shows up before the fleet does, and the fleet costs real money before it rents a single day. Add contractors paying net-30 to net-60 on invoices and the maintenance bay eating parts, and the cash conversion runs slow even when utilization is strong. Broadway speaks this language: equipment financing up to 100% of cost to grow the fleet, asset-based lending against the iron you already own, three months of bank statements, one short form, soft credit pull, same-day decision — and funding in as little as 24 hours.
The challenge
You buy the machine at full price today and earn it back one rental invoice at a time over years. Growth means fleet capex ahead of utilization — and the contractors renting from you pay net-30 to net-60 on top of it.
How Broadway Advance helps
A rental house is a portfolio of financed iron earning rental yield. Equipment financing at up to 100% of cost matches the asset's earning life, and asset-based lending turns the fleet you already own into working capital.
What owners use it for
- Add excavators, lifts, skid steers, and attachments at up to 100% of cost
- Unlock working capital against the fleet you already own outright
- Float receivables while contractor accounts pay net-30 to net-60
- Stock parts and fund the maintenance bay that keeps utilization high
- Buy out a retiring competitor's fleet when the opportunity surfaces
- Open a second yard or expand delivery trucks and trailers
See your real number in about five minutes.
Apply nowFunding options that fit equipment rental
Equipment Financing
Buy the equipment you need; the equipment itself secures the deal.
Up to 100% of equipment cost →Asset-Based Lending
Turn real estate, inventory, equipment, or credit into working capital.
Based on asset value →Term Loan
The lowest rates and longest terms, with predictable monthly payments.
Up to $5,000,000 →Equipment Rental funding questions
We own most of our fleet free and clear. Can that work for us instead of new debt?
That is exactly what asset-based lending is for. A paid-off fleet is real collateral sitting on your lot, and an ABL facility borrows against it — turning iron you already own into working capital for receivables, payroll, or the next acquisition, usually at better pricing than unsecured money. It is one of the most underused moves in the rental business. Bring a fleet list with your three months of bank statements and we will scope what the equipment supports.
How do we decide between adding a machine and waiting for utilization to justify it?
Let the reservation book decide, not the financing. If you are turning away rentals or cross-renting from competitors to cover demand, the machine already justifies itself — and financing it at up to 100% of cost means it can start earning without draining your cash. If utilization on the existing fleet is soft, more iron just spreads the same revenue thinner, and no financing structure fixes that. We will fund the machine; whether to buy it is a numbers call you make from your own counter.
Contractor customers are stretching payments past 60 days. Can funding cover the gap?
Yes — a line of credit or ABL facility against your receivables and fleet is built for it, and it is cheaper than an advance for a gap that repeats monthly. Two straight cautions, though. First, financing slow payers has a cost, so push deposits and card-on-file terms where your market allows. Second, a customer drifting past 90 days is a collections problem, not a cash-flow problem — funding buys you time to act on it, not a reason to ignore it.