Funding for Insurance Agencies
Recurring renewal commissions are exactly the kind of steady deposits underwriters like to see, which makes agencies strong candidates for term loans and credit lines sized to the book, not the building.
An insurance agency is a book of recurring revenue with a growth problem: every way to get bigger costs money now and pays later. A new producer draws salary for months before their pipeline covers it. Leads and marketing are billed today for policies that commission next quarter. Buying another agency's book — the fastest way to grow — takes real capital up front. And through all of it, carrier commission statements arrive on the carrier's schedule. Banks like your predictability but move slowly anyway. Broadway reads three months of bank statements, takes one short form and a soft credit pull, and gives you a same-day decision with funding in as little as 24 hours. Term loans up to $5M cover the acquisition-sized moves.
The challenge
Renewals make your revenue predictable, but everything that grows an agency — producers, leads, acquisitions — is paid for up front, months before the commissions catch up. Carriers pay on their statement cycle, not on your payroll cycle.
How Broadway Advance helps
Recurring renewal commissions are exactly the kind of steady deposits underwriters like to see, which makes agencies strong candidates for term loans and credit lines sized to the book, not the building.
What owners use it for
- Acquire a book of business or a competing agency
- Hire and carry new producers until their pipeline covers their draw
- Fund lead generation and marketing that commissions next quarter
- Cover licensing, E&O, and appointment costs to expand into new states
- Upgrade your agency management system and quoting tech
- Bridge carrier commission timing without touching the trust account
See your real number in about five minutes.
Apply nowFunding options that fit insurance agencies
Term Loan
The lowest rates and longest terms, with predictable monthly payments.
Up to $5,000,000 →Business Line of Credit
A revolving cash reserve you only pay for when you draw on it.
Flexible limits →Merchant Cash Advance
Immediate cash today in exchange for a small slice of future sales.
Up to $2,000,000 →Insurance Agencies funding questions
Can I finance buying another agency's book of business?
Yes, and it is one of the cleanest lending cases there is: the book comes with renewal revenue that starts paying you immediately. A term loan usually fits — Broadway brokers them up to $5M — with the payment sized so retained renewals service the debt. Underwriting will care about retention history, so bring the seller's numbers. Faster capital can cover a down payment or transition costs while the main structure closes.
Is fast funding worth it just to hire a producer sooner?
Be honest about the ramp. A good producer eventually pays for themselves many times over, but the months between hire date and break-even are a real cash cost — and fast capital makes that cost explicit, because it is more expensive than bank money. If the hire is opportunistic (a proven producer with a following becomes available), speed can be worth every point. If it is speculative, a cheaper line of credit drawn gradually is the saner tool. We broker both.
We never touch premium trust funds. How does funding stay clear of that?
Correctly so — and nothing about this involves trust or premium accounts. Broadway underwrites off your operating account: three months of bank statements showing commission deposits, one short form, a soft credit pull. Funding lands in operating, remittance comes from operating, and your fiduciary accounts are never part of the conversation. Commission revenue is yours; that is what supports the deal. Same-day decision on most agency files.